13:30 - 13:40 Introduction to the bioeconomy and to the Biobridges project

13:40 - 13:50 Overview of the BIOBRIDGES analysis: Identified challenges affecting the collaboration among bio-based industry, brand owners and consumers; Good practices for multi-stakeholder and cross-sector interconnections

13:50 - 14:00 Food value chain context: The key challenges and good practices in POWER4BIO countries and regions

14:00 - 14:10 Ice-breaking interactive session with Mentimeter

14:10 - 15:30 Round-table discussion

1. From feedstock to industry

• Feedstock availability and sustainability
• Quality of feedstock
• Creation of supply chains
• Collaboration, networking and knowledge exchange

2. From industry to market (retailers or brand owners)

• Knowledge, demand and trust
• Functionality and performance
• Processability
• Innovation transfer
• Cost
• Life Cycle Assessment
• New business models
• New value chains
• IP and patent issues
• Collaboration, networking and knowledge exchange

3. From market to consumers

• Awareness and knowledge
• Demand and motivational drivers
• Acceptance and trust (safety and performance)
• Communication and promotion
• Prices
• New applications / products

15:30 - 16:00 Coffee Break

16:00 - 16:30 Conclusions and wrap-up