BIOBRIDGES project was conceived to tackle the key challenge of improving the marketability of bio-based products (BBPs) by fostering close cooperation and partnerships among bio-based industries, brand owners and consumers’ representatives.
BRANDS, BIO-BASED INDUSTRIES and CONSUMERS have a key role shaping the FUTURE towards a more sustainable and greener European economy.
The PRODUCTION, SALE and USE of sustainable bio-based products, replacing everyday’ s fossil-based products, have a great potential to decrease the pressure on our environment, create jobs and boost the economy.
Biobridges project CONNECTS, FACILITATES and SUPPORTS the collaboration among BRANDS, BIO-BASED INDUSTRIES and CONSUMERS aiming to improve the marketability and market acceptance of bio-based products (BBPs).
The Project also stimulates and supports the active engagement and interaction of other stakeholders relevant on promoting the bioeconomy such as policy makers, public authorities, clusters, CSOs, NGOs, researchers, associations, local communities… aiming at improving market acceptance of bio-based products.
• Identify the main challenges, barriers, drivers for the cooperation among bio-based industries, brands and consumers, through detailed literature reviews, interviews and focus group.
• Create a multi-stakeholder community and stimulate the dialogue through innovative co-creation and mutual-learning actions and events.
• Set up an Advisory Board and a pool of Ambassadors, to support the project with relevant insights and raising the interest towards bioeconomy.
• Run effective communication and co-creation activities like videos and serious games, to increase and improve consumers’ awareness, confidence and trust on the benefits of BBPs compared to the fossil-based counterparts.
• Organise policy debates at local and regional level to discuss the pros and cons of bio-based products and processes and how these could be addressed by policies in the context of regional bioeconomy strategies.
Author: Candela Bravo, LOBA