Biobridges’ target stakeholders are Bio-based Industries, Brand owners/retailers and Consumers, but it involves also other relevant actors, such as policy makers and the research community, to ensure that all perspectives are taken into consideration and the challenges are addressed, counting on the contribution of all the relevant players.

To reach the above-mentioned objectives, the project will design, organize and run 18 co-creation events at different geographical level:

• The European MML co-creation events (two) will be organised in the framework or in conjunction with EU fairs, conferences, etc. will result in unique perspectives on circular economy and value chains. They will be made up of the opinions of the stakeholders (industry, brand and consumer representatives) involved in these co-creation events.
• The Biobridges National and regional MML co-creation events (at least two in each partner country) will be targeted to an early engagement of the national communities. Stakeholder groups will be invited to collaborate on a bottom-up approach from the design of the entry strategy to assess the bio-based markets.

The methodology described in this doument will support the Biobridges partners in the organisation and implementation of the 18 foreseen workshops, providing them with guidance on the how to design, implement and evaluate successfully the co-creation and Mobilisation and Mutual Learning workshops. This document will operationalize the co-creation and Mobilisation and Mutual Learning (MML) process, defining the contents and subjects (WHAT), the stakeholders to be involved (WHO) and the plan for the activities (HOW).

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