Results

Serious game – Concept and objectives

This document presents the concept and design of the BIORITIES gamified co-creation experience, which will serve as an innovative activity to be used during the Biobridges’ stakeholders events to stimulate the discussion toward the most urgent challenges to be tackled for the three categories of stakeholders: bio-based industries, brand owners and consumers’ representatives.

This process will enable diverse groups to diverge, create and finally converge on delivery solutions to the most relevant challenges. The co-creation experience through the gamified approach will also enable the perspective switch among the participants during the activity.

Thus, the serious game under development named BIORITIES, is a co-creation gamified role-play experience that will be delivered during the project’s co-creation activities, engaging Consumers, Bio-based Industries and Brand Owners.

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